1. “Effects of Directly and Indirectly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements,” with C. Pechmann (2010). Journal of Marketing Research, 47 (1), 134-145.
2. “Idleness aversion and the need for justified busyness,” with Hsee, C.K., X. Yang (2010). Psychological Science, 21(7), 926-930.
3. “Product Quality Risk Perceptions and Decisions: Contaminated Pet Food and Lead-Painted Toys,” with Feng, T., L. R., Keller, and Y. Wang (2010). Risk Analysis, 30(10), 1572-1589.
4. “When East Meets West: An Exploratory Study on Chinese Outbound Tourists’ Travel Expectations,” with Li, X., C. Lai, R. Harrill, S. Kline (2011). Tourism Management, 32, 741-749.
5. “Outcome, Time and Risk Differ Similarly Between Joint and Single Evaluations,” with Hsee, C.K., J. Zhang, and S. Zhang (2013). Journal of Consumer Research, 40(1), 172-184.
6. “Discounting over Subjective Time: Subjective Time Perception Helps Explain Multiple Discounted Utility Anomalies,” with Y. Wang and R. Keller (2015). International Journal of Research in Marketing, 32 (4), 445-448.
7. “How Does Environmental Irresponsibility Impair Corporate Reputation? A Multi-Method Investigation” with Lin, H, S. Zeng, H. Zou and H. Ma (2016), Corporate Social Responsibility & Environmental Management, 23, 413-423.
8. “Trust Antecedents, Trust and Online Microsourcing Adoption: An Empirical Study from the Resource Perspective,” with BZ, Lu, T. Zhang, and R. Keller (2016), Decision Support System, 85, 104-114.
9. “Thinking Styles Affect Reactions to Brand Crisis Apologies,” with S. Wang and R. Keller, J. Li (2016), European Journal of Marketing Vol. 50 Iss 7/8, 1263 – 1289
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